At htss, we’re excited to share the findings from our latest study on digital transformation, focusing on the impact of Artificial Intelligence (AI) in Romania. As a leading software development company with over 1,000 clients across 15 countries, we’ve had a front-row seat to the evolving technological landscape. Here’s what we’ve discovered about how Romanian companies are navigating this digital revolution.
Our study reveals that 83% of Romanian companies currently using AI for predictive analytics and market analysis are seeing impressive results. This puts AI just behind Cloud technologies (84%) in terms of overall satisfaction. It’s clear that AI is making waves, but it’s still in the early stages of widespread adoption across the local economy.
Simona Pavelescu, our CEO, shares her perspective: “At htss, we are passionate about the potential of AI and Machine Learning to redefine the economic landscape. We believe that businesses must be prepared for this transformative shift. Our goal is to see more Romanian companies embracing these technologies early on to seize the generational opportunities they present. We want to understand the concerns of managers and provide them with the tools and insights needed to implement these technologies effectively.”
Client Challenge:
Despite the positive outcomes, there are concerns. Our study found that 71% of Romanian managers worry about potential security breaches and compliance issues related to data protection with AI adoption. Additionally, 69% are anxious about the impact of AI on the workforce, and 67% are concerned about technical challenges in integrating and scaling these solutions.
In response, we have launched a dedicated consulting program. This initiative is designed to help medium and large companies across various sectors—including Healthcare, Retail, Energy, Manufacturing, and Logistics—navigate these challenges. As Simona explains, “We’re here to support managers through the digital transformation journey, addressing their concerns and ensuring that the changes drive the expected benefits.”
Why Invest in Digital Transformation?
Our study also sheds light on why Romanian companies are investing in digital transformation. The top reasons include boosting sales growth (82%), enhancing production efficiency (80%), improving product and service quality (80%), and fostering better interdepartmental collaboration (80%).
However, there are hurdles to overcome. The main challenges identified include high initial and maintenance costs (47%), potential system downtimes (42%), resistance from employees (39%), and risks related to data security (39%).
Looking Ahead
As we continue to explore the impact of AI and other emerging technologies, htss remains committed to guiding our clients through these transformative times. We’re excited about the future and the role that AI will play in shaping it. Stay tuned for more updates and insights as we navigate this exciting journey together.
